What they needed and what we did:
Through the generosity of a small number of Orange County donors, Inside the Outdoors has provided, outdoor science education – and even life-changing experience – to thousands of underserved youth in Orange County. The extreme downturn in the economy impacted the level of funding provided to Inside the Outdoors. In order to continue to serve and grow their work with low- income students, Inside the Outdoors build their individual donor base and increase the number of major donors.
LaVal Brewer, a OneOC expert consultant, worked directly with the Inside the Outdoors Development team to specifically engage their board of directors and management team in development efforts and to
- Develop a comprehensive 3-year development plan that will direct their strategic efforts
- Select a database and then transition to Salesforce, allowing them to better manage their donor data and research
- Develop a new and compelling case for support
- Put in place a moves management system that would grow their major donors
As a result, Inside the Outdoors added a new individual donor pipeline to their already successful grant program. The development team has redefined its structure and is posed to launched 2 new individual fundraising campaigns in the new year. They held a successful Hike-a-Thon that met its financial goal and engaged over 40 volunteers and 200 hikers in its first year. In addition, they launched a speakers bureau, which immediately gained new support for local schools from service clubs, businesses and local community groups. Inside the Outdoors is poised to increase their numbers of individual donors significantly and to continue to provide amazing outdoor science education experiences to Orange County’s kids!